ISSN 2079-6617
eISSN 2309-9828
Национальный психологический журнал

Keywords

MainKeywords

technology of neurovisualisation

Publications

Filter
En:
DOI:
  

Chernova M. A., Klepikov O. E. (2012) Neuromarketing: on the ethical component. National Psychological Journal, 1(7), 139-142

The idea of a new form of marketing research, neuromarketing, is considered. The possibilities and risks that it carries are shown. Considerable attention is paid to the ethics of modern technology imaging.

Pages: 139-142

Keywords: neuromarketing; neuroscanning technology; neuroscience; consumer behavior; ethics; marketing; marketing research; ethics in marketing; technology of neurovisualisation; moral and ethical side of neurovisualisation;

By: ; ;