Keywords

marketing research

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Chernova M. A., Klepikov O. E. (2012) Neuromarketing: on the ethical component. National Psychological Journal, 1(7), 139-142

The idea of a new form of marketing research, neuromarketing, is considered. The possibilities and risks that it carries are shown. Considerable attention is paid to the ethics of modern technology imaging.

Pages: 139-142

Keywords: neuromarketing; neuroscanning technology; neuroscience; consumer behavior; ethics; marketing; marketing research; ethics in marketing; technology of neurovisualisation; moral and ethical side of neurovisualisation;

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