Background. The issue of the applied clinical psychology methodology is very relevant due to the considerable diversity and unsystematic review of modern research. There is a confusion of research works focused on the psychological explanation of mental disorders, statistically correlation studies, which provide links between various parameters, properties and characteristics based on a study of various clinical patient groups, and also incomplete works of applied research in clinical psychology.

The Objective of the paper is a theoretical and analytical study of the applied clinical psychology.

Design. The analysis of the current situation of applied clinical psychology is given, the prospects for development are studied and the forecasts of foreign researchers about the future of clinical psychology are performed. Particular attention is paid to the development opportunities of further methodology issues of applied clinical psychology founded by G. Munsterberg, its use in the design of a wide range of applications of psychology in modern medicine. The possibilities of developing applied medical psychology in the modern information society, the development of its new methods, analysis and subsequent tech-based approach are discussed.

Results. A wide array of applied clinical psychology opportunities related to the prospects of tech-based practical medicine and its organization is presented. The analysis of the problem field of applied clinical psychology brings out the need for system design of new applied psychological developments in medicine. Preliminary data show that a deeper systemic level of development can be associated with the applied cultural historical psychology in their design.

Background. Since the end of the 60s of the 20th century, the development of digital technologies has initiated the emergence of a vriety of intellectual movements that shaped the "sociocultural metasoft" of the information society, i.e. cyberculture.

The Objective of the paper is 1. to consider the phenomenon of cyberculture as a consequence of the developed digital technologies in the information society, 2. to show that cyberculture is intertwining ideologies of subcultures whose hallmark is the belief in the boundless possibilities of computer technology in terms of realizing individual freedom.

Design. The paper shows that historically the development of ideological movements of information and network technology users overlapped the postmodern worldview that has become a reflection of the social cultural and technological realities of the information society. The term "libertarianism" is suggested to characterize the ideology of the network community, whose slogan is "information wants to be free". As an illustration of the social cultural implications of digital technologies, the ideology of hackers is highlighted. The later cyberpunk movement which shaped a science fiction trend where human and technological issues are melded and brought to the fore. Cyberpunk should not be identified only with young generaion or science fiction trend, but rather should be deemed as a lifestyle in which computers, network technologies and virtual reality hold a special place.

Conclusion. It should be borne in mind that network libertarianism fueled by postmodern relativism and poststructuralist rhizomorphism turns into traps of total depreciation, becomes an obstacle to the realization of personal choice and promotes development of pathological forms of identity.

Background. The issue of upbringing is becoming increasingly important due to the development and growing-up of modern children and adolescents in the so-called digital age. The characteristic features of child development in the kindergarten and in the primary and secondary school within the information society make pose a challenge to the psychological service.

Objective. The key to the situation can be found in the context of the priority directions of psychology of upbringing and education, and also by establishing scientific and practical support of the directions. The paper is to thoroughly consider psychologists’ and educators’ work in the education system in the current situation. The goals and objectives of their work are specified in regard with the significant changes that have been recently observed in the Information Society.

Design. The acute and sometimes contradictory issues of the upbringing have been severely paralyzed. The ever-lasting goals of educating children and developing their personality such as emotional and spiritual development, mastering the accumulated bag of cultural achievements, the development of moral feelings, abilities for full communication, etc. are singled out.

Research Results. Modern education reflects the needs of the information society and has to focus more on the issues of schoolchildren's progress, the development of their intellectual sphere, and the preparation for the passing of the State Exam. Much less attention is paid to education. Practical psychology being an important assistant of the educational system is much influenced by the latter and is not actually prepared solve the urgent task of educating children.

Conclusion. The solutions to the problems of education should not only be found at the level of highly professional interdisciplinary integration of the educational, psychological, social and other sciences and practices, but also at the level of the contemporary interaction of various sciences and forms of social consciousness , i.e. culture, art, media (television, radio, Internet), law, morality, religion.

The paper proves the assumption that being a worldview of the information society postmodernism simultaneously reverberates its problems, among which is blurring personal identity. The most vulnerable part of the postmodern ideology is the implicit inability to construct steady architecture of identification. This is hampered by specific ideas related to the fundamental principle of postmodernism, i.e. pluralism leading to relativism and the loss of sustainable landmarks. Applying the pluralism principle to the full may result in unlimited choice production, which should not be considered the achievement of the information society and postmodern culture, but its main problem. The social political consequences of tolerance issues and the equivalence of opinions, attitudes and values are discussed. Lack of preferred self-identification vectors reduces the motivation for the individual to develop a stable personal identity. If no paradigm in terms of the truth can claim a given status disputes over claims of significance turn into controversies over power, thereby generating social Darwinism. The principle of pluralism actually legitimizes radical ideologies, whose extreme form is terrorism put in the mosaic and multicultural postmodern world occurs to be one of many sociocultural paradigms. Exactly the identity crisis in the conditions of mass distribution of both military and information technologies is considered the main cause of radicalism as the result of finding pathological forms of cognitive personal identity. Social cultural and worldview crises of the information society are becoming the main cause for producing endurable and irregular forms of personal identity architecture.

Based on the understanding of identity as an individual’s identity with the self within the cultural historical chronotope, and experienced as the feeling of belonging/ non-belonging to some communities, controllability/uncontrollability of situations and predictability/non-predictability of events, the paper describes the processes of identity transformation in the course of a technological development. Taken as the initial point, the idea of organ-extension (K. Marx, E. Kapp) and technological extension of man (S. Freud, M. McLuhan) means that technologies are the extension of a human body and its organs. The processes of technological extension assume a particular scale under condition of information society development, within which computer-, telecommunication-, transport-, bio-, nano- and other high technologies have become an actual cultural historical force that has a power to transform a human. Special attention is paid to the fact that unlike the precedent technologies that have just facilitated some or other human performance, modern technologies of information society do not only change the human topology, widen and expand human natural abilities but also really transform higher mental functions and mediate mental processes and relations between human individuals. Man becomes not only a biological and social creature but also a technological one, i.e. so called HOMO TECHNOLOGICUS. The scale and speed of cultural historical changes make the study of the technological extensions role in the transformation of identity a key point for developing ways of comprehending their role in the life of a modern person, and also for forecasting the evolution of relationship between man and machines in the future.

The paper discusses the effect of Information Technologies entering into the everyday life of a human, which is associated with the erosion of the identity boundaries. In respect of such technologies phenomenon, which is important for the structure and dynamics of identity, is revealed: the interpenetration of the two control systems. On the one hand, technology provides people with new means of control over the world, but at the same time we becomes controlled by the same technological expansion. Getting equipped with certain vital facilities, technologically advanced people become deprived of their privacy, so technology turns out to be the means of total control. Benefits that provide technological expansion have the reverse side. Extended opportunities to access information results in increasing the availability of an Internet user, a smart phone owner or a bank cardholder. Any private information in the network can be accessed by a third party without the user’s consent.

Personal deprivatization results in increased levels of anxiety, emergence of feelings of being controlled and feelings of insecurity. The agenda includes the issue of ethical and psychological repercussions of electronic monitoring, digitizing, and chipping via wearable implants. The paper discusses the risk of changing human living through invisible, widespread and standard technologies of control. It is shown in the paper that personal space violation is not always a result of the activities of the state, but is rather the result of misunderstanding the specifics of Information Technologies, as well as ways of using than by a human.

Realizing that technology is a not neutral issue with respect to the user is the basis for complying with ordinary ‘information hygiene’ and preventing violations of the identity boundaries.

The article discusses the problems of cyborgization and disability as a consequence of technological extensions of human. Cyborgization is the process of combining man and machine, which is accompanied by substitution of natural body functions and human mind. Technological media have become integral human prostheses, and their loss leads to disability of a human and poses a threat to his\her identity. Understanding the impact of technology on a human being a representative of the information community is supposed to begin with rejecting an approach based on their neutral attitude to a person. There are three main trends in modern technology.

The first one is the complete denial of the latter and is deemed as completely hostile to a person (neo-luddism), the second one is based on the maximum convergence of human and machine intelligence (transhumanism), and the third one is the intermediate position which dwells upon “peaceful” coexistence of human and technology, and development of mechanisms to adapt to the technological reality of the information society.

The author wonders whether M. Heidegger’s idea that technology has become a European man’s destiny and challenge of being can help us find the possibility to avoid fatal scenarios of developing relationship of extremely technologically extended human and extremely humanised machines. Finding an answer to another question whether it is possible to make a person happy with the merging of technologies is the key to understanding further development of technological extension of humans.

There can be only one conclusion: remaining an enigma for its incomprehensible nature or a dream of percieving it and submission of technological advances, the technology and a human being always remain separated.