Background. The paper is dedicated to the psychological description of the musical movement method as a particular practice of esthetic education. The practice of the musical movement (MM) was originally created as an artistic one and only gradually began to acquire the features of the pedagogical system. Over time, works appeared where attempts were made to psychological understanding of the processes taking place in the bosom of this practice: changes, transformations of music perception under the influence of movement, expressive movement, etc. However, a more complete reflection of the psychological content of the MM method was not accomplished.

The Objective of the research is to provide a psychological description of the musical movement method as a specific practice of aesthetic education and to explain the notion of MM as a psychotechnical method.

Background. The paper shows that the subject matter of the MM method is not so much the movement as such, its performing part, but the internal, psychological aspect of experiencing and meaning production. Achieving the unity of internal and external, experience and movement, motivation and action, meaning and gesture are the basis of the main goals of musical movement. Musical-motor exercises are considered to be the main tool of the method with which you can learn the movement and comprehend the images of musical-motor forms. It is shown how the musical-motor form accumulates the experience of experiencing music and reflects different semantic levels of musical content: from onomatopoeia and rhythmic imitation, modeling of emotional intonation to the existential layer of music.

Results. The goal of the artwork in mastering the MM method coincides with the pedagogical task: to achieve openness of the personality, its deep, genuine involvement in dialogue with music through movement and gesture. The task set in the musical movement is to give a motor response to sounding music, which affects the motivational-value sphere of the human individual. Classes in the music movement are unique situations that simulate the processes of creativity and are aimed at developing the capacity for creative realization.

Conclusion. The musical-motor exercise is a unique tool that allows one to learn the movement and comprehend the images of musical-motor forms. The musical-motor exercise accumulates the experience of experiencing music. Due to the perception of music in its full shape and form and penetration into the existential world of music, human feelings begin to achieve the sublime multidimensional level in everyday life.

Background. The paper focuses on manipulating the mass consciousness of the audience. Traditionally, this issue has been considered as an attempt to present the advertising of a TV product as information, but within the digital age, there is a desire to present promotion of TV content as a game. However, the “non-gaming” goals of the institutions that stand behind video games and games in alternate reality may be hidden from the players and serve commercial goals.

Objective. The study focuses on identifying and describing the advantages and disadvantages of using gamification in the TV promo-discourse. The author examines examples of using games in alternative reality and also multiplayer online games in real time in order to attract the attention of films and TV series viewers, analyzes the causes of success and failure of similar projects in related fields, and also in science and business.

Design. The study is valuable for interdisciplinary approach. Analyzing the use of gamification techniques in the TV promo-discourse the author raises topical issues of media psychology, perception psychology, philosophy of video games, ethics, communicative stylistics and media stylistics.

The paper highlights philological methods designed according to the tasks of the research: communicative discursive analysis, synchronic descriptive and synchronic comparative methods. The description of the provisions and forms of persuasive communication as applied to TV promotions includes elements of logical meaning-specific analysis (i.e. argumentative analysis), and also intentional, ethical and psychological analysis. This approach helps to give an adequate description of gamification effects in TV promodiscourse.

Results. The author comes to the conclusion that the ability of game mechanics to motivate mass recepients of the TV promo discourse to watch television programs is enormous, but the viewers of the TV channels need to be critical of gamification projects: they have to understand the purposes they are framed to, and take part in projects whose non-gamer goals are merely civil without implying exploitation of the gamer. Framed to the ethical norms gamification in the TV promotion can be both an effective tool for promoting TV content, and also a way to change the social order for the better.

Conclusion.Theoretical conclusions of the study of the mass consciousness manipulation through using gamification in TV promotions can be widely used in teaching medialinguistics, speech culture, TV, philosophy of video games, humanitarian researche of video game, etc. The results of this study seem to be useful to media professionals.

Background. The issue of the applied clinical psychology methodology is very relevant due to the considerable diversity and unsystematic review of modern research. There is a confusion of research works focused on the psychological explanation of mental disorders, statistically correlation studies, which provide links between various parameters, properties and characteristics based on a study of various clinical patient groups, and also incomplete works of applied research in clinical psychology.

The Objective of the paper is a theoretical and analytical study of the applied clinical psychology.

Design. The analysis of the current situation of applied clinical psychology is given, the prospects for development are studied and the forecasts of foreign researchers about the future of clinical psychology are performed. Particular attention is paid to the development opportunities of further methodology issues of applied clinical psychology founded by G. Munsterberg, its use in the design of a wide range of applications of psychology in modern medicine. The possibilities of developing applied medical psychology in the modern information society, the development of its new methods, analysis and subsequent tech-based approach are discussed.

Results. A wide array of applied clinical psychology opportunities related to the prospects of tech-based practical medicine and its organization is presented. The analysis of the problem field of applied clinical psychology brings out the need for system design of new applied psychological developments in medicine. Preliminary data show that a deeper systemic level of development can be associated with the applied cultural historical psychology in their design.