The article deals with the problem of incorporation, decoding of precedent phenomena in TV announcement offscreen commentary as well as the problem of Russian pressmen linguistic mind stereotyping; analyses linguistic-ethic problems connected with intervention into communicative space of addressee; undertakes an attempt to discover the main reasons of communicative failures.
Pages: 60-63
Keywords: linguistic play;
aggression;
repetition;
precedent-relation;
decoding;
incorporation;
communicative failure;
linguistic-ethic problems;