Based on the understanding of identity as an individuals identity with the self within the cultural historical chronotope, and experienced as the feeling of belonging/ non-belonging to some communities, controllability/uncontrollability of situations and predictability/non-predictability of events, the paper describes the processes of identity transformation in the course of a technological development. Taken as the initial point, the idea of organ-extension (K. Marx, E. Kapp) and technological extension of man (S. Freud, M. McLuhan) means that technologies are the extension of a human body and its organs. The processes of technological extension assume a particular scale under condition of information society development, within which computer-, telecommunication-, transport-, bio-, nano- and other high technologies have become an actual cultural historical force that has a power to transform a human. Special attention is paid to the fact that unlike the precedent technologies that have just facilitated some or other human performance, modern technologies of information society do not only change the human topology, widen and expand human natural abilities but also really transform higher mental functions and mediate mental processes and relations between human individuals. Man becomes not only a biological and social creature but also a technological one, i.e. so called HOMO TECHNOLOGICUS. The scale and speed of cultural historical changes make the study of the technological extensions role in the transformation of identity a key point for developing ways of comprehending their role in the life of a modern person, and also for forecasting the evolution of relationship between man and machines in the future.