Background. The development of psychological practices has emerged such promising method for evaluating and transforming the value semantic sphere of the individual as film therapy. However, the wide dissemination of the method is held up by insufficient knowledge of the mechanisms that make up its psychological impact. The urgent task is to elaborate on the projective method for diagnosing the value semantic sphere of the individual by means of artistic cinematography, and also to develop the technologies for quasi-forming and learning technique.

The Objective is to analyze the possibilities of using film therapy for solving psychotherapeutic, diagnostic, correctional, and developmental problems.

Design. The theoretical bases of film therapy as a kind of art therapy are considered, similarities and differences with bibliotherapy are emphasized. The paper discusses the development of film therapy as a method with a wide range of tasks from coping with emotional disturbances and restoring the balance of psychodynamic forces to a wide array of issues including optimizing personal development and education. Psychological impact mechanisms in the process of cinema therapy, i.e. projection, identification with the hero, reflection, catharsis, social learning are analyzed. Basic methods of personal transformation used in film therapy are singled out. Basic topics for group and individual discussion after watching a feature film are identified. The results of a pilot study that proved the high efficiency of the film therapy method in pregnant women are presented.

Research results. Based on the analysis of the psychological practice using artistic cinematography as a method of psychological influence the following tips should be laid emphasis on. Although the method of film therapy has successfully proved itself in solving psychotherapeutic, developmental, and educational problems, the psychological impact mechanisms have not received enough focus, and the possibilities of film therapy in the development of personal potential are far from being fully employed.

Conclusion. Prospects for the development of this method are associated with the development of projective methods for investigating the unconscious implicit attitudes of the individual, which will increase the effectiveness of diagnostic work, and also the development of quasi-forming techniques of psychological impact on the human value sphere enhancing their personal potential and taking into account the actual development challenges of each age group.

Background. Based on the analysis of literary plots and consulting practice the paper identifies the ways of overcoming the "problem of success" and innovative activity by managers and executives.

Objective. The hypothesis of the research can be presented in the following way: efficient innovative activity, overall effectiveness of the manager causes a contradictory attitude to the success achieved. Being aware that success is largely ensured by creating and implementing innovations, and sometimes being unaware of the commitment to avoid losing the goal, the manager falls into one of two ways. He/she either involuntarily seeks to keep the aim of the activity simultaneously with the desire to achieve it, or he/she is looking for opportunities to set new goals based on the one that has already been achieved or opposed to it. Since the goal of achieving greater efficiency is almost always associated with innovations, it is assumed that in the leader’s relation to innovations one can judge how the leader overcomes the "problem of success" and how much he/she is aware of it.

Research Progress. The total sample consisted of 115 participants (including 78 males, 37 females), middle-level managers, aged 32 to 51. 14 experts participated in the research. Based on expert interviews, the respondents were divided into two groups: more successful and more innovative managers were performed by 63 participants; less successful and less innovative managers were performed by 52 participants.

The research methods were the author's questionnaire and interview.

Research Results. Based on the difference analysis between the two groups of managers statistically significant answers differ in 79 per cent in the pairs of participants. 

Conclusion. The conclusion is based on the fact that for the leaders who are quite successful in innovative activity a characteristic feature of experiencing success and moving towards new goals was the way whose key features were depicted by E. Hemingway in his literary works. The practical significance of the research is that the revealed signs of the efficient experience of success can become a subject of special awareness for managers who are stuck on the problem of success in one of two scenarios poorly realized by the subject of management activity.