The article deals with the problem of incorporation, decoding of precedent phenomena in TV announcement offscreen commentary as well as the problem of Russian pressmen linguistic mind stereotyping; analyses linguistic-ethic problems connected with intervention into communicative space of addressee; undertakes an attempt to discover the main reasons of communicative failures.
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Keywords: linguistic play; aggression; repetition; precedent-relation; decoding; incorporation; communicative failure; linguistic-ethic problems;
Maligina L. E. (2010). TV announcement: information or manipulation? National Psychological Journal,2(4), 60-63