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Strategies of self-presentation in author’s texts of professionals with different professional backgrounds

Strategies of self-presentation in author’s texts of professionals with different professional backgrounds

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Recieved: 08/30/2022

Accepted: 10/17/2022

Published: 12/30/2022

Keywords: psychosemantics; methods of personnel assessment; professional experience; content analysis; author’s texts

p.: 42–52

DOI: 10.11621/npj.2022.0405

Available online: 30.12.2022

To cite this article:

Abdullaeva, M.M. . Strategies of self-presentation in author’s texts of professionals with different professional backgrounds. // National Psychological Journal 2022. 4. p.42–52. doi: 10.11621/npj.2022.0405

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Issue 4, 2022

Abdullaeva, M.M. Lomonosov Moscow State University


Background. The article is devoted to the features of self-presentation, expressed in the author’s texts, considered in the context of evaluation of professionals. Referring to the group of methods based on the “personality-text” relation is conditioned by the change in management paradigms and importance of employee’s creative potential as well as independence in modern economic conditions. 

Objective. The aim of this study was to determine the features of self-presentation of specialists with different professional experience by analyzing the texts through the selection of formal and substantive attributions that reflect the individual characteristics of the author. We assumed that the texts created by specialists of different age, gender, job level will differ in terms of formal and content-related criteria, explicit and underlying semantic structures. 

Sample. The sample consisted of 83 employees of a manufacturing company. 

Methods. The participants were asked to give seven self-descriptions, answering the question “Who am I?” and to continue 10 unfinished sentences on the topic “My profession”. The resulting texts were subjected to a content analysis procedure based on the statistical processing of the selected categories (relative frequencies, correlations and significant differences between them). 

Results. The results obtained made it possible to single out two strategies for writing texts on the same topic, which reveal the author’s experience: “detached, passive” and “included, active”. These strategies are tracked both at the level of explicit, formal characteristics of the text and at the level of deep semantic structures — semantic roles and metaprograms. Psychosemantic correlates of experience are indicators of emotional valence (positive, negative, neutral) and indicators of the frequency of adjectives, nouns and verbs in the text. 

Conclusion. These data demonstrate the diagnostic capabilities of psychosemantic methods in assessing the individual characteristics of employees when it is impossible to calculate the social desirability of answers, as well as in obtaining important information for building correct communications with them.


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To cite this article:

Abdullaeva, M.M. . Strategies of self-presentation in author’s texts of professionals with different professional backgrounds. // National Psychological Journal 2022. 4. p.42–52. doi: 10.11621/npj.2022.0405

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