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ISSN 2079-6617
eISSN 2309-9828
Neuromarketing: on the ethical component

Neuromarketing: on the ethical component

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p.: 139-142

Keywords: neuromarketing; neuroscanning technology; neuroscience; consumer behavior; ethics; marketing; marketing research; ethics in marketing; technology of neurovisualisation; moral and ethical side of neurovisualisation

To cite this article:

Chernova Marina A. , Klepikov Oleg E. . Neuromarketing: on the ethical component. // National Psychological Journal 2012. 1. p.139-142.

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Issue 1, 2012

Chernova Marina A. HSE University

Klepikov Oleg E.

Abstract

The idea of a new form of marketing research, neuromarketing, is considered. The possibilities and risks that it carries are shown. Considerable attention is paid to the ethics of modern technology imaging.

To cite this article:

Chernova Marina A. , Klepikov Oleg E. . Neuromarketing: on the ethical component. // National Psychological Journal 2012. 1. p.139-142. doi:

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