Pages: 139-142
Keywords: neuromarketing; neuroscanning technology; neuroscience; consumer behavior; ethics; marketing; marketing research; ethics in marketing; technology of neurovisualisation; moral and ethical side of neurovisualisation
Chernova Marina A. , Klepikov Oleg E. (2012). Neuromarketing: on the ethical component. National Psychological Journal, (1) , 139-142.
Copied to Clipboard
CopyThe idea of a new form of marketing research, neuromarketing, is considered. The possibilities and risks that it carries are shown. Considerable attention is paid to the ethics of modern technology imaging.
Chernova Marina A. , Klepikov Oleg E. . Neuromarketing: on the ethical component. // National Psychological Journal 2012. 1. Pages139-142. doi:
Copied to Clipboard
Copy