ISSN 2079-6617
eISSN 2309-9828
Comparison of value orientations in entrepreneurs and employees in regions of Russia

Comparison of value orientations in entrepreneurs and employees in regions of Russia

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Recieved: 10/26/2022

Accepted: 04/13/2023

Published: 06/17/2023

Keywords: personal value orientations; entrepreneurial orientations; terminal values; life spheres; comparative research; small business owners; entrepreneurs; employees

p.: 91–102

DOI: 10.11621/npj.2023.0207

Available online: 17.06.2023

To cite this article:

Julia S. Murzina, Ivan G. Senin. Comparison of value orientations in entrepreneurs and employees in regions of Russia. // National Psychological Journal 2023. 2. p.91–102. doi: 10.11621/npj.2023.0207

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Issue 2, 2023

Julia S. Murzina University of Tyumen

Ivan G. Senin P. G. Demidov Yaroslavl State University


Background. According to the strategy for the development of small and medium-­sized businesses in the Russian Federation, the sector of small and medium-­sized businesses is one of the factors for the country’s innovative development and improvement of the sectoral structure of the economy. Due to international sanctions and financial instability, strengthening and developing small businesses can become as important a “national treasure” as the raw materials are. According to many researchers, value orientations are the most important psychological factor in entrepreneurial and managerial activity. 

Objective. The article aims to compare value orientations of entrepreneurs and employees. 

Methods. The study was conducted with the technique of “Questionnaire of Terminal Values” by I.G. Senin. The sample consisted of 198 people (entrepreneurs 98 people, employees 100 people). 

Results. Unlike employees, entrepreneurs are characterized by a higher level of Creativity, Active social contacts, Self-development, Achievements and Preservation of one’s own individuality (p ≤ 0.05). Significant differences on the Scale of the second order “Internal terminal values” shows that the main goal for entrepreneurs is self-realization, the desire to be in harmony with oneself and the unwillingness to adapt to the dominant social stereotypes (p = 0.01). No differences were found in the “External terminal values”: entrepreneurs and employees perceive the importance of the values of social recognition (Social prestige and High financial position) similarly. As for the scales of life spheres, there is a predominance of the significance of all life spheres for the sample of entrepreneurs as compared to the sample of employees (p ≤ 0.05). Thus, the hypothesis was confirmed, revealing the differences in five scales of terminal values and five spheres of life between the samples of entrepreneurs and employees. 

Conclusion. A greater concentration of meanings in different areas of life for entrepreneurs was identified. The life of entrepreneurs is more vivacious, various and plentiful. We have formulated recommendations for the development of entrepreneurial orientations for young people. The results of the study provide evidence for the need for universities, investment, and consulting organizations to improve the efficiency of their work with entrepreneurs.


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To cite this article:

Julia S. Murzina, Ivan G. Senin. Comparison of value orientations in entrepreneurs and employees in regions of Russia. // National Psychological Journal 2023. 2. p.91–102. doi: 10.11621/npj.2023.0207

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