Article

Bazarov T.Yu., Aksenovskaya L.N. (2016). Socio-psychological technology of building entrepreneurial culture of the geographical region representatives in Russia. National Psychological Journal. 4, 87-97.

Abstract

The paper presents the concept of an interdisciplinary project on the development and implementation of socio-psychological technologies of building enterprise culture of the geographical region representatives in Russia. The purpose of this technology is to encourage entrepreneurial activity of the working-age population of a certain Russian geographical region with its cultural, historical, economic and socio-psychological features of the project launches by Professor Takhir Yu. Bazarov «Stolypin reform: version 2.0» and is being implemented in the Saratov region which is historically associated with the name of the prominent Russian reformer Pyotr Stolypin. The project started in the Chernyshevsky Saratov National Research State University in the course of the 7th Scientific Practical Conference «Organizational psychology: people and risks» (October 19-20, 2016) devoted to the interdisciplinary analysis of the reforming practice of the Russian economy within «past – present – future» transspective, leadership in terms of reforms and capacity assessment (socio psychological, cultural, economic) of the Saratov region in the context of more active development of entrepreneurship by establishing the entrepreneurial culture.

The paper describes innovative communication technology organization and promotion of value and target-oriented discussions of scientists, managers and students (among the authors T. Yu. Bazarov and T. A. Nestik are among the authors). The results of socio-psychological research are presented and discussed: a) the image of Saratov city and the image of Saratov entrepreneurs, b) Saratov citizens’ idea about the (ideal and actual) image of Saratov entrepreneurs and Saratov respect of the business selfassessment by entrepreneurs of their image in the eyes of citizens, c) the analysis of the reformer personality and successful leadership in terms of reforms, d) the results of the comparative analysis of the early twentieth and twenty-first centuries crises, e) the results of the research on values and moral development level of the Saratov entrepreneurs, f) on the basis of the obtained results the proposed concept of the development and implementation of socio-psychological technologies of building entrepreneurial culture of the geographical region representatives in Russia.

Received: 11/20/2016
Accepted: 12/16/2016
Pages: 87-97
DOI: 10.11621/npj.2016.0411

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Keywords: organizational psychology; leadership; facilitative communicative technology; image; entrepreneurship; ethics and value; Saratov region;

Available Online 30.12.2016

Table 1. Comparative characteristics of the Ideal and Real Entrepreneur

№	Qualities of the Ideal Entrepreneur	Qualities of the Real Entrepreneur
1.	Attractive appearance	Sense of Purpose
2.	Decency	Reliability
3.	Successfulness	Communicativeness
4.	Inspires confidence	Conservatism
5.	Creativeness	Low Popularity

Table 2. Changes in Saratov entrepreneur image

№	Period of Time	Notions associated with the entrepreneur image
1.	1970s	The one whose is involved into trade/commerce, whose activity is banned
2.	1980s	A businessman who can get scarce goods and make money on them
3.	1990s	Criminal gangs, thugs who make racket deals
4.	2000s	A person who managed keep the big business after the wicked 1990s
5.	2016	The man who has found a niche in the market, is producing not only goods and services but also jobs

Table 3. Comparison of entrepreneurial values and personal values

№	Entrepreneurial Values (Russia, 19th century)	Individual Values (M. Rokeach)
1.	Labour	Work (Terminal Values) – 6th position
2.	Property	Property (Terminal Values) – 8th position
3.	Wealth	Wealth (Terminal Values) – 5th position
4.	Practicality	Practicality (Instrumental Values) – 2nd position
5.	Professionalism	-
6.	Entrepreneurial Spirit	Entrepreneuship (Instrumental Values) – 13th position

Fig. 1. Values of modern Saratov entrepreneurs.

Fig. 2. Comparative data on terminal values in Saratov and Moscow entrepreneurs.

Fig. 3. Comparative data on instrumental values in Saratov and Moscow entrepreneurs.

Fig. 4. Level of moral consciousness stages development (per cent)

Fig. 5. Level of importance of moral consciousness principles in decision making.

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For citing this article:

Bazarov T.Yu., Aksenovskaya L.N. (2016). Socio-psychological technology of building entrepreneurial culture of the geographical region representatives in Russia. National Psychological Journal. 4, 87-97.