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Brain Mechanisms of Real Human and AI-Generated Face Perception

Brain Mechanisms of Real Human and AI-Generated Face Perception

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Recieved: 06/19/2025

Accepted: 08/12/2026

Published: 09/29/2026

Keywords: artificial intelligence; face perception; visual perception; EEG; ERPs

Pages: 145-157

DOI: 10.11621/npj.2026.0410

Available online: 29.09.2026

To cite this article:

Wang, X., Vartanov, A.V. , Li, Zh., Wang, Sh. (2026). Brain Mechanisms of Real Human and AI-Generated Face Perception. National Psychological Journal, 21(4) , 145-157. https://doi.org/10.11621/npj.2026.0410

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Issue 4, 2026

Wang, X. Lomonosov Moscow State University

Vartanov, A.V. Lomonosov Moscow State University

Li, Zh. Lomonosov Moscow State University

Wang, Sh. Lomonosov Moscow State University

Abstract

Background. In recent years, artificial intelligence (AI) technologies have rapidly permeated human society, and AI-generated faces have arguably become one of the most attention-grabbing technologies. Currently, Generative Adversarial Networks (GANs) have achieved unprecedented levels of realism in synthetic human faces. Behavioural data shows that humans can no longer reliably distinguish generated faces from real human faces — ushering in an era of AI and surrealism. However, the fact that there are no behavioural differences does not mean that the brain does not process these faces differently at the neural level. Consequently, applying the Event-Related Potential (ERP) method to study the bottom-up perceptual processing of faces and to investigate whether the brain can reflect the differences between AI-generated and real faces is an urgent research task.

Objectives. Investigation of whether the brain differentiates between AI-generated and real human faces, using the ERP method and source localisation analysis.

Study Participants. The experiment involved 18 Chinese students studying at universities in Russia: 9 males and 9 females (mean age = 24 years, SD = 1.24). All participants were right-handed. Also, another 50 participants, Chinese students also studying at Russian universities, took part in a remote preliminary survey (23 men and 27 women; mean age = 24.54 years, SD = 2.23).

Methods. Participants were presented with 10 images of real Russian male celebrity faces and 10 AI-generated Slavic male faces. Each face was repeated 10 times, resulting in a total of 200 times. Electroencephalography (EEG) was recorded throughout. To process and analyse the collected EEG data, the brain activity source localisation method “Virtually Implanted Electrode” (Patent RU No. 2785268), developed by A.V. Vartanov, was applied.

Results. ERP and source localisation results revealed that the perception of AI-generated faces and real faces differed significantly in the right hemisphere around 180 ms. This difference was localised to areas VO1, VO2, V1, OFA, the hippocampus, and angular gyrus, and was highly correlated with the N170 component.

Conclusions. The brain is more sensitive to differences between AI-generated and real faces than is accessible to conscious perception.

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To cite this article:

Wang, X., Vartanov, A.V. , Li, Zh., Wang, Sh.. Brain Mechanisms of Real Human and AI-Generated Face Perception. // National Psychological Journal 2026. 4. Pages145-157. doi: 10.11621/npj.2026.0410

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