Поступила: 20.02.2026
Принята к публикации: 30.03.2026
Дата публикации в журнале: 06.06.2026
Ключевые слова: магическое мышление; Ж. Пиаже; креативное мышление; фантазия; коммерческая реклама
Страницы: 20-33
DOI: 10.11621/npj.2026.0302
Доступно в on-line версии с: 06.06.2026
Субботский, Е.В. (2026). Неизбежность магического: от теории Пиаже до рекламы. Национальный психологический журнал, 21(3), 20-33. https://doi.org/10.11621/npj.2026.0302/
Скопировано в буфер обмена
СкопироватьАфанасьев, А.Н. (1984). Народные русские сказки. В 3-х тт. Москва: Изд-во «Наука».
Богораз, В.Г. (1934). Чукчи. Ленинград: Изд-во института народов Севера ЦИК СССР.
Веракса, А.Н. (2009). О пользе волшебной сказки: психоаналитический подход. Современное дошкольное образование, (4), 36–39.
Запорожец, А.В., Луков, Г.Д. (2007). Развитие рассуждения у ребенка младшего возраста. Культурно-историческая психология, (1), 101–108.
Обухова, Л.Ф. (1981). Концепция Жана Пиаже: За и против. Москва: Изд-во Моск. ун-та.
Пропп, В.Я. (2021). Морфология волшебной сказки. Исторические корни волшебной сказки. Москва: Изд-во «Азбука Аттикус».
Субботский, Е.В. (1984). Восприятие детьми-дошкольниками необычных явлений. Вестник Московского университета. Серия 14. Психология, (1), 17–31.
Субботский, Е.В. (2022). Разум в паутине: магическая манипуляция сознанием и противодействие ей. Психологическая газета, 18 августа 2022 г. URL: https://psy.su/feed/10239/ (дата обращения: 02.01.2026).
Atkin, C. (1983). Effects of realistic TV violence vs. fictional violence on aggression. Journalism Quarterly, 60, 615–621.
Atran, S. (2002). In Gods We Trust: The Evolutionary Landscape of Religion. Oxford: Oxford University Press.
Bering, J. (2006). The folk psychology of souls. Behavioral and Brain Sciences, 29, 453–498.
Bering, J. (2011). The Belief Instinct — The Psychology of Souls, Destiny, and the Meaning of Life. New York: W.W. Norton & Company Publ.
Bettelheim, B. (1977). The uses of enchantment: The meaning and importance of fairy tales. New York: Vintage Books Publ.
Bieńkowska, A. (2011). Belief in the causative power of words as a manifestation of magical thinking in late childhood. Polish Psychological Bulletin, 42(4), 226–234. https://doi.org/10.2478/v10059-011-0029-3
Bolton, D., Dearsley, P., Madronal-Luque, R., Baron-Cohen, S. (2002). Magical thinking in childhood and adolescence: Development and relation to obsessive compulsion. British Journal of Developmental Psychology, 20, 479–494.
Borel, A. (1934). Magical thinking in art. Revue Française de Psychanalyse, (7), 66–83.
Boyer, P. (1994). The naturalness of religious ideas: A cognitive theory of religion. Oakland: University of California Press.
Boyer, P., Walker, S. (2000). Intuitive ontology and cultural input in the acquisition of religious concepts. In: K.S. Rosengren, C.N. Johnson, P.L. Harris, (eds.). Imagining the impossible: magical, scientific, and religious thinking in children. (pp. 130–156). Cambridge: Cambridge University Press.
Braswell, G.S., Rosengren, K.S., Berenbaum, H. (2012). Gravity, God and ghosts? Parents’ beliefs in science, religion, and the paranormal and the encouragement of beliefs in their children. International Journal of Behavioral Development, 36(2), 99–106. https://doi.org/10.1177/0165025411424088
Bullock, M. (1985). Animism in childhood thinking: A new look at an old question. Developmental Psychology, 21, 217–225.
Bushman, B.J., Huesmann, L.R. (2001). Effects of televised violence on aggression. In: D.G. Singer, J.L. Singer, (eds.). Handbook of children and the media. (pp. 223–254). Thousand Oaks: Sage Publ.
Clark, C.D. (1995). Flights of fancy, leaps of faith: Children’s myths in contemporary America. Chicago: University of Chicago Press.
Comstock, G., Scharrer, E. (2006). Media and pop culture. In: W. Damon, R.M. Lerner, K.A. Renninger, I. Sigel, (eds.). Handbook of child psychology. Vol. 4. (6th ed.). (pp. 817–863). New York: Wiley Publ.
Corriveau, K.H., Chen, E.E., Harris, P.L. (2014). Judgments About Fact and Fiction by Children From Religious and Nonreligious Backgrounds. Cognitive Science, 39(2), 353–382. https://doi.org/10.1111/cogs.12138
Daprati, E., Sirigu, A., Desmurget, M., Nico, D. (2019). Superstitious beliefs and the associative mind. Consciousness and Cognition, 75(7), 102822. https://doi.org/10.1016/j.concog.2019.102822
Davoodi, T., Clegg, J. (2021). When Is Cultural Input Central? The Development of Ontological Beliefs About Religious and Scientific Unobservables. Child Development Perspectives, 30 октября 2021 г. URL: https://www.semanticscholar.org/paper/When-Is-Cultural-Input-Central-The-Development-of-Davoodi-Clegg/f2969494dd8e9995c99fedb5f566191ed8b5b2ff (дата обращения: 17.03.2026).
Dixon, L.J., Hornsey, M.J., Hartley, N. (2025). “The Secret” to Success? The Psychology of Belief in Manifestation. Personality and Social Psychology Bulletin, 51(1), 49–65. https://doi.org/10.1177/01461672231181162
Einstein, D.A., Menzies, R.G. (2004). Role of magical thinking in obsessive-compulsive symptoms in an undergraduate sample. Depression and Anxiety, 19(3), 174–179. https://doi.org/10.1002/da.20005
Evans, D.W., Milanak, M.E., Medeiros, B., Ross, J.L. (2002). Magical beliefs and rituals in young children. Child Psychiatry and Human Development, 33(1), 43–58.
Ferreira, B. (2019). Mythical Beings May Be Earliest Imaginative Art by Humans. The New York Times, 11 декабря 2019 г. URL: https://www.nytimes.com/2019/12/11/science/cave-art-indonesia.html (дата обращения: 05.07.2025).
Frazer, J.G. (1923). The golden bough. A study in magic and religion. London: Macmillan Publ.
Freud, S. (1976). Introductory lectures on psychoanalysis. New York: Penguine Books.
Freud, S. (1995). Creative writers and daydreaming. In: E. Spector Person, P. Fonagy, S.A. Figueira, (eds.). On Freud’s ‘Creative writers and daydreaming’. Contemporary Freud: Turning points and critical issues. (pp. 3–13). New Haven: Yale University Press.
George, L., Neufeld, R.W. (1987). Magical ideation and schizophrenia. Journal of Consulting and Clinical Psychology, 55, 778–779.
Hambly, W.D. (1920). The native races of Australia: Australia — Tasmania — New Zealand. California: University of California Libraries.
Harris, P.L. (2000). The work of the imagination. Malden: Blackwell Publ.
Harris, P.L., Corriveau, K.H. (2021). Beliefs of Children and Adults in Religious and Scientific Phenomena. Current Opinion in Psychology, 40, 20–23. https://doi.org/10.1016/j.copsyc.2020.08.003
Huang, I. (1930). Children’s explanations of strange phenomena. Psychologische Forschung, 14, 63–183.
Ichino, A. (2025). Superstitious–magical imaginings. Analysis, 85(1), 68–78. https://doi.org/10.1093/analys/anae043
Invernizzi, G.M., Miller, J.B., Coen, T., Dufwenberg, M., Oliveira, L.E.R. (2021). Tra i Leoni: Revealing the preferences behind a superstition. Journal of Economic Psychology, 82, 102324.
Keinan, G. (1994). Effects of stress and tolerance of ambiguity on magical thinking. Journal of Personality and Social Psychology, 67, 48–55.
King, L.A., Burton, C.M., Hicks, J.A., Drigotas, S.M. (2007). Ghosts, UFOs, and magic: Positive affect and the experiential system. Journal of Personality and Social Psychology, 92, 905–919.
Kramer, T., Block, L. (2014). Like Mike: Ability contagion through touched objects increases confidence and improves performance. Organizational Behavior and Human Decision Processes, 124, 215–228.
Langer, E.J. (1975). The illusion of control. Journal of Personality and Social Psychology, 32, 311–328.
Legare, C., Gelman, S. (2009). South African Children’s Understanding of AIDS and Flu: Investigating Conceptual Understanding of Cause, Treatment and Prevention. Journal of Cognition and Culture, 9(3), 333–346.
Legare, C.H., Evans, E.M., Rosengren, K.S., Harris, P.L. (2012). The coexistence of natural and supernatural explanations across cultures and development. Child Development, 83, 779–793.
Levy-Bruhl, L. (1984). How natives think. New Hampshire: Ayer Publishers.
Lindeman, M., Svedholm, A.M. (2012). What’s in a term? Paranormal, superstitious, magical and supernatural beliefs by any other name would mean the same. Review of General Psychology, 16, 241–255.
Lundahl, C.R. (1993). The near-death experience: A theoretical summarization. Journal of Near-Death Studies, 12(2), 105–118.
Malinowski, B. (1935). Coral gardens and their magic. London: Allen & Unwin Publ.
Mead, M. (2001). Growing Up in New Guinea: A Comparative Study of Primitive Education. Mariner Books. New York: HarperCollins Publ.
Nemeroff, C., Rozin, P. (2000). The making of the magical mind: The nature and function of sympathetic magical thinking. In: K.S. Rosengren, C.N. Johnson, P.L. Harris, (eds.). Imagining the impossible: Magical, scientific and religious thinking in children. (pp. 1–34). Cambridge: Cambridge University Press.
Payir, A., Corriveau, A.H., Harris, P.L. (2023). Children’s beliefs in invisible causal agents — Both religious and scientific. Advances in Child Development and Behavior, 65, 1–34.
Piaget, J. (1971). The child’s conception of the world. London: Routledge & Kegan Paul Publ.
Prentice, N.M., Manosevitz, M., Hubbs, L. (1978). Imaginary figures of early childhood: Santa Claus, Easter bunny, and the tooth fairy. American Journal of Orthopsychiatry, 48, 618–628.
Principe, G.F., Smith, E. (2008). Seeing things unseen: Fantasy beliefs and false reports. Journal of Cognition and Development, 9, 89–111.
Pronin, E., Wegner, D.M., McCarthy, K., Rodriguez, S. (2006). Everyday magical powers: the role of apparent mental causation in the overestimation of personal influence. Journal of Personality and Social Psychology, 91(2), 218–231. https://doi.org/10.1037/0022-3514.91.2.218
Randolph, V. (2012). Ozark Magic and Folklore. Garden City: Dover Publications.
Rosengren, K.S., Hickling, A.K. (1994). Seeing is believing: Children’s explanations of commonplace, magical, and extraordinary transformations. Child Development, 65, 1605–1626.
Rozin, P., Markwith, M., Ross, B. (1990). The sympathetic magical law of similarity, nominal realism, and neglect of negatives in response to negative labels. Psychological Science, 1(6), 383–384.
Rozin, P., Millman, L., Nemeroff, C. (1986). Operation of laws of sympathetic magic in disgust and other domains. Journal of Personality and Social Psychology, 50(4), 703–712. https://doi.org/10.1037/0022-3514.50.4.703
Shafran, R., Thordarson, M.A., Rachman, S. (1996). Thought-Action Fusion in Obsessive Compulsive Disorder. Journal of Anxiety Disorders, 10(5), 379–391. https://doi.org/10.1016/0887-6185(96)00018-7
Subbotsky, E. (2001). Causal explanations of events by children and adults: Can alternative causal modes coexist in one mind? British Journal of Developmental Psychology, 19(1), 23–45. https://doi.org/10.1348/026151001165949
Subbotsky, E. (2004). Magical thinking in judgments of causation: Can anomalous phenomena affect ontological causal beliefs in children and adults? British Journal of Developmental Psychology, 22(1), 123–152. https://psycnet.apa.org/doi/10.1348/026151004772901140
Subbotsky, E. (2005). The permanence of mental objects: Testing magical thinking on perceived and imaginary realities. Developmental Psychology, 41(2), 301–318. https://doi.org/10.1037/0012-1649.41.2.301
Subbotsky, E. (2007). Children’s and adult’s reaction to magical and ordinary suggestion: Are suggestibility and magical thinking psychologically close relatives? British Journal of Psychology, 98(4), 547–574.
Subbotsky, E. (2009). Can magical intervention affect subjective experiences? Adults’ reactions to magical suggestion. British Journal of Psychology, 100(3), 517–537.
Subbotsky, E. (2009). Curiosity and exploratory behaviour towards possible and impossible events in children and adults. British Journal of Psychology, 101(3), 481–501.
Subbotsky, E. (2010). Magic and the mind. Mechanisms, functions and development of magical thinking and behaviour. New York: Oxford University Press.
Subbotsky, E., Hysted, C., Jones, N. (2010). Watching films with magical content facilitates creativity in children. Perceptual and Motor Skills, 111(1), 261–277.
Subbotsky, E., Matthews, J. (2011). Magical thinking and memory: Distinctiveness effect in for TV advertisements with magical content. Psychological Reports, 109(2), 1–11.
Subbotsky, E., Quinteros, G. (2002). Do cultural factors affect causal beliefs? Rational and magical thinking in Britain and Mexico. British Journal of Psychology, 93(4), 519–543. https://doi.org/10.1348/000712602761381385
Subbotsky, E., Slater, E. (2011). Children’s discrimination of fantastic vs realistic visual displays after watching a film with magical content. Psychological Reports, 112(2), 603–609.
Subbotsky, E., Trommsdorff, G. (1992). Object permanence in adults: A cross-cultural perspective. Psychologische Beitrage, 34(1–2), 62–79.
Subbotsky, E.V. (2000). Causal reasoning and behaviour in children and adults in a Technologically advanced society: Are we still prepared to believe in magic and animism? In: P. Mitchell, K.J. Riggs, (eds.). Children’s reasoning and the Mind. (pp. 227–347). Hove: Psychology Press.
Tambiah, S.J. (1990). Magic, science, religion, and the scope of rationality. Cambridge: Cambridge University Press.
Teovanović, P., Purić, D., Živanović, M., Lukić, P., Branković, M., Stanković, S., Knežević, G., Lazarević, B.L., Žeželj, I. (2025). The role of cognitive biases in shaping irrational beliefs: A multi-study investigation. Thinking & Reasoning, 31(3), 287–330. https://doi.org/10.1080/13546783.2024.2421367
Thalbourne, M.A., Delin, P.S. (1994). A common thread underlying belief in the paranormal, creative personality, mystical experience and psychopathology. Journal of Parapsychology, 58(1), 3–38.
The Lion Man: an Ice Age masterpiece. (2017). British Museum, 10 октября 2017 г. URL: https://www.britishmuseum.org/blog/lion-man-ice-age-masterpiece (дата обращения: 27.12.2025).
Tissot, R., Burnard, Y. (1980). Aspects of cognitive activity in schizophrenia. Psychological Medicine, 10(4), 657–63.
Tylor, E. (1920). Primitive Culture: researches into the development of mythology, philosophy, religion, language, art, and custom. London: Murray Publ.
Vyse, S.A. (2000). Believing in magic. The psychology of superstition. New York: Oxford University Press.
Wooley, J., Ghossainy, M. (2013). Revisiting the fantasy-reality distinction: children as naïve skeptics. Child Development, 84(5), 1496–1510. https://doi.org/10.1111/cdev.12081
Woolley, J., Boerger, E., Markman, A.B. (2004). A visit from the Candy Witch: Factors influencing young children’s belief in a novel fantastical being. Developmental Science, 7(4), 456–68.
Woolley, J.D. (1997). Thinking about fantasy: Are children fundamentally different thinkers and believers from adults? Child Development, 68(6), 991–1011.
Woolley, J.D., Baca, P.A., Kelley, K.A. (2024). Development of a naïve theory of superstition. Journal of Cognition and Development, 25(1), 27–45.
Zusne, L., Jones, W.H. (1982). Anomalistic Psychology. A study of extraordinary phenomena of behavior and experience. New York: Erlbaum Publ.
Субботский, Е.В.Неизбежность магического: от теории Пиаже до рекламы. // Национальный психологический журнал. 2026. № 3. , 20-33. doi: 10.11621/npj.2026.0302
Скопировано в буфер обмена
Скопировать