ISSN 2079-6617 (Print)
ISSN 2309-9828 (Online)
Национальный психологический журнал

Keywords

MainKeywords

consumer behavior

Publications

Filter
En:
DOI:
  

Folomeeva T. V. (2010). Consumer attitudes dynamics in terms of socio-economic changes.National Psychological Journal,1(3), 111-117

The importance of studying consumer behavior at the present stage of economic development of society is revealed; a brief review of studies of consumers and their preferences is presented; a new discipline — social psychology of consumer behavior that combines knowledge of several sciences: psychology, sociology, economics, etc. is described; the results of original research of consumer social attitudes in relation to advanced mobile phone system and Internet services in terms of socioeconomic changes undertaken in the Moscow region are discussed.

Pages: 111-117

Keywords: consumer behavior; consumer attitudes; social psychology of consumer behavior; consumer theory;

By: ;

Folomeeva T. V.(2010). Consumer attitudes dynamics in terms of socio-economic changes.National Psychological Journal,2(4), 122-126

The importance of studying consumer behavior at the present stage of economic development of society is revealed; a brief review of studies of consumers and their preferences is presented; a new discipline- social psychology of consumer behavior - that combines knowledge of several sciences: psychology, sociology, economics, etc. is described; the results of original research of consumer social attitudes in relation to advanced mobile phone system and Internet services in terms of socio-economic changes undertaken in the Moscow region are discussed.

Pages: 122-126

Keywords: consumer behavior; consumer attitudes; social psychology of consumer behavior; consumer theory;

By: ;

Chernova M. A., Klepikov O. E. (2012) Neuromarketing: on the ethical component. National Psychological Journal, 1(7), 139-142

The idea of a new form of marketing research, neuromarketing, is considered. The possibilities and risks that it carries are shown. Considerable attention is paid to the ethics of modern technology imaging.

Pages: 139-142

Keywords: neuromarketing; neuroscanning technology; neuroscience; consumer behavior; ethics; marketing; marketing research; ethics in marketing; technology of neurovisualisation; moral and ethical side of neurovisualisation;

By: ; ;